Nilla Wafer ad campaign

The big idea of this campaign is "life is better outside of the box". Nilla wafers are often associated with being something that just goes into banana pudding when actually, they are very versatile. Listed below are 3 print ads showing desserts that you wouldn't typically think could be made using Nilla wafers, as well as a sample Spotify page for a Nilla wafer themed podcast called "thinking outside of the box".